Wanted: One Data Plan to Rule Them All

February 13, 2011

The big Mobile World Congress show hasn’t even really started yet and already we are swamped with news of new superphones, tablets and pads, all vying to become the next big thing in wireless. The problem is, no matter how cool, fast or fun each one is, no single device can perfectly answer the needs of all our mobile Three Cs: Communicating, Creating and Consuming. But if we had one data plan to use across all types of devices? That would be something to write home about.

No pad or tablet will ever handle calls as well as a phone, and few phone-size devices can match tablets or pads for making content consumption so pleasurable; and there’s still nothing that really tops a full-feature laptop with its full-sized keyboard for being able to create content on the go. That’s why I subscribe to the theory that says most mobile professionals will soon own a “stack” of mobile devices, each with a singular purpose. Device manufacturers and service providers alike are out there now, nodding their heads, saying Yes! Please let it be so!

But what’s needed to make that happen quickly is a brave mobile carrier to be a trailblazer and provide a single data plan that covers multiple devices, allowing a user to spend their “bucket of bits” via the device, the time and the manner of their choosing. Otherwise, the device stack option is going to remain something that only the budget-rich can afford, and many cool devices will fall by the wayside simply because there isn’t enough reason for folks to sign up for yet another expensive 2-year contract with big early termination fees.

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