Apple’s iPhone Ad: No Relation!

November 23, 2009

Taking a little break from my real job this holiday season, I checked out the new ads from Apple, which are trying to show it’s got AT&T’s back in its commercial slap-down against Verizon. Thanks to the post on BusinessWeek I was watching the second new ad when I did a spit-take, seeing who the ficticious “friend” was on the phone: Cousin Ted?

Actually, I don’t have a cousin Ted (to my knowledge) and if you look closely you see the ficticious name is spelled KAPUSTA, not KAPUSTKA. So a close call, but please — no more phone calls, emails and tweets! There’s simply no relation!

(And the first person who posts a comment who can explain the difference in Polish between KAPUSTA and KAPUSTKA wins a free SIDECUT NTK report. Family members and Sidecut staff not eligible.)

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About Paul Kapustka

January 4, 2008

As editor and founder of Sidecut Reports, Paul Kapustka continues a career trying to make literal sense out of complex computer and networking-related subject matter, a quest that began in earnest in 1991 when he joined Unix Today! as a networking beat reporter.

Most recently, Kapustka served as managing editor and staff writer for the GigaOM and NewTeeVee blogs; prior to that, he was vice president for online content at Pulvermedia, where he produced the VONosphere news site.

Old-school networking industry types may remember Kapustka from his numerous editorial posts inside the CMP Media empire, most recently as editor of the Networking Pipeline and Advanced IP Pipeline web sites, or further back in stints at InternetWeek, CommunicationsWeek, Open Systems Today! and Unix Today! And of course there was the brief rock-and-roll era where as lead singer for Kludge Kapustka spread terror and parody across the trade-show party land.

During the first bubble, Kapustka was an online columnist for the original Red Herring (where he once interviewed Garry Trudeau, and once told Eric Schmidt to get a new job) before moving on to become an editor-at-large for optical networking news site Light Reading.

Much, much earlier, Kapustka began his professional career as a sports writer at the Boulder (Colo.) Daily Camera, where his main beats were bicycle racing and skiing. A 1984 graduate of the University of Colorado, Kapustka can be reached best via email to kaps at