January 3, 2012
Once the Tom Brady of the cellular-services league, Verizon Wireless is looking a lot more like Tim Tebow these days, struggling from some uncharateristic lapses in service and a major public-relations gaffe as the calendar turns to 2012. And in what might be a signal that its 4G LTE service still isn’t generating the kind of sales Verizon would like, the company is continuing its double data promotions for new 4G LTE phones in January, as evidenced by some new TV commercials airing during the big bowl game broadcasts.
In December, Verizon suffered not one, not two but three separate LTE outages, a breakdown so unusual that the company actually provided a spokesperson to speak with the GigaOM blog to explain its side of the story. In previous LTE outages Verizon had taken the silent approach, not commenting other than to say “the network’s working again.” But its mea culpa to GigaOM’s Kevin Fitchard (where Verizon tried the sympathy route, saying as the leader they deserved to have some “growing pains”) is just one sign that the big rule-the-air thing isn’t up to the usual Verizon network standards.
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January 2, 2012
We did a blog post recapping our latest report for the good folks over at PC World and the conversation has started… some interesting takes and some not so much so, but check it out yourself and weigh in with an opinion, a take or a reason why.
I do like the comments about short battery life for the new LTE handsets, a problem that was predicted not so long ago when AT&T CTO John Donovan famously predicted that Verizon’s first LTE handsets would be fat bricks that chewed through battery power. Of course Donovan’s own company is now selling LTE handsets so I guess the bricks have been slimmed down some.
Since we put out the report Verizon has suffered a couple more LTE outages, so we could probably add in some network incompleteness to the reasons why more folks aren’t buying 4G LTE quite yet. Of course we had to be a bit brief in the PC World blog post but if you want more depth and breadth there is the full-featured report still available for only $1.99. Get yours today! We promise, we won’t run out of copies.
December 23, 2011
Just in time for some holiday break reading we introduce the Sidecut Reports 4G LTE MARKET REPORT for January, 2012. In this thorough, 16-page packet of goodness we break down why Verizon’s shiny new 4G LTE network hasn’t attracted the same crowds of customers as that slow, poky, 3G device known as the iPhone. And here’s our gift to you: This report can be purchased now, from our site, for the low low cost of just $1.99. That’s right, for the same price as a bottle of Two-buck Chuck you can guzzle down a boatload of news and analysis guaranteed to bring you right up to speed on all the details of Verizon’s 4G LTE rollout, even if you haven’t really been paying attention. (In fact we suggest you spend $4 and get one of each, and drink one while you read the other. Now that’s getting in the holiday “spirit!”)
Included alongside our breakdown of Verizon’s year of LTE is insight into the fledgling LTE efforts of AT&T and Sprint Nextel, along with some predictions on how the LTE market in the U.S. will shake out over the critical first six months of 2012. Devices, prices, data plans, it’s all in here — so get your copy today!
SIDECUT FOR THE IPHONE! Hey iPhone users — want to read this report as an ePub document? Then get over to Lulu and purchase a copy there! (iTunes store link to come). Price is $2.99, just like the Kindle price. An extra buck for the e-convenience.
ALSO: Kindle fans can purchase a Kindle copy of the report on Amazon’s site — though you will pay an extra buck for the convenience. Click here to buy a Kindle copy.