Verizon Targets Business Users with LTE Launch Plan

If there was one fact that jumped out at us from Verizon’s Wednesday announcement of its planned 2010 Long Term Evolution (LTE) service launches, it was the distinction that Verizon would be covering “more than 60 airports” in addition to the 38 named cities.

Why single out the airport coverage? Mainly because Verizon’s LTE service will initially be directed at mobile professionals, the same kind of folks who might currently subscribe to Verizon’s (or Sprint’s, or AT&T’s) 3G cellular data services. Verizon CEO-in-waiting Lowell McAdam confirmed the point in a press conference following his Fall CTIA keynote address, saying that the LTE service is tailor-made “for the mobile enterprise customer who does a lot of traveling.”

And that target makes a lot of sense, since A) the LTE services will probably be “premium priced” which typically isn’t that big a deal to road warriors and B) Verizon won’t have LTE smartphones, tablets or other cool consumer stuff until the middle of 2011 at best anyway, so yes mobile professional this network is for you.

No details were provided on potential LTE devices, other than the fact that you will only have USB modems for the 2010 launches and most of the first part of 2011. McAdam did drop a big name to help start building momentum for Verizon’s CES LTE extravaganza, claiming that Google CEO Eric Schmidt will join McAdam and outgoing Verizon CEO Ivan Seidenberg on stage. (Probably not to dance, but more likely to announce some Android-based LTE devices.)

While there were few surprises on the Verizon 2010 market-launch list — hey, back in April we correctly guessed 13 out of 15 cities that would be covered — there were a few additional quirks to let you know this is still a work in progress. Left off the list of 38 is Detroit, where McAdam said Verizon is building a network but is having cross-border RF interference issues that Big Red expects to clear up in a short amount of time. McAdam also said Verizon is building a campus-wide LTE network at Purdue University in West Lafayette, Ind., which by our count would raise the city-market total to 40 active by year’s end.

But don’t forget the airports — and Verizon’s curious decision to single them out in the press release, perhaps because Verizon’s initial LTE market coverage pushes might not necessarily reach out to the often-removed locales of aerodromes? Even then business fliers might have to move around the airports a bit to find optimal coverage, since McAdam guessed most facilities would be about 50 percent covered. But that’s half a glass more of 4G than Verizon had in those spots before, right?

(In fine cut and paste fashion, below is the list of cities and airports Verizon said will get LTE sometime by the end of the year.)

Verizon Wireless 4G LTE Initial Major Metropolitan Area Deployment
Akron, Ohio
Athens, Georgia
Atlanta, Georgia
Baltimore, Maryland
Boston, Massachusetts
Charlotte, North Carolina
Chicago, Illinois
Cincinnati, Ohio
Cleveland, Ohio
Columbus, Ohio
Dallas-Fort Worth Metroplex, Dallas, Texas
Denver, Colorado
Fort Lauderdale, Florida
Houston, Texas
Jacksonville, Florida
Las Vegas, Nevada
Los Angeles, California
Miami, Florida
Minneapolis/Saint Paul, Minnesota
Nashville, Tennessee
New Orleans, Louisiana
New York, New York
Oakland, California
Oklahoma City, Oklahoma
Orlando, Florida
Philadelphia, Pennsylvania
Phoenix, Arizona
Pittsburgh, Pennsylvania
Rochester, New York
San Antonio, Texas
San Diego, California
San Francisco, California
San Jose, California
Seattle/Tacoma, Washington
St. Louis, Missouri
Tampa, Florida
Washington, D.C.
West Lafayette, Indiana
West Palm Beach, Florida

Verizon Wireless 4G LTE Initial Commercial Airport Deployment (Airport Name, City, State)
Austin-Bergstrom International, Austin, Texas
Baltimore/Washington International Thurgood Marshal, Glen Burnie, Maryland
Bob Hope, Burbank, California
Boeing Field/King County International, Seattle, Washington
Charlotte/Douglas International, Charlotte, North Carolina
Chicago Midway International, Chicago, Illinois
Chicago O’Hare International, Chicago, Illinois
Cincinnati/Northern Kentucky International, Covington, Kentucky
Cleveland-Hopkins International, Cleveland, Ohio
Dallas Love Field, Dallas, Texas
Dallas/Fort Worth International, Fort Worth, Texas
Denver International, Denver, Colorado
Fort Lauderdale/Hollywood International, Fort Lauderdale, Florida
George Bush Intercontinental/Houston, Houston, Texas
Greater Rochester International, Rochester, New York
Hartsfield-Jackson Atlanta International, Atlanta, Georgia
Honolulu International, Honolulu, Hawaii
Jacksonville International, Jacksonville, Florida
John F. Kennedy International, New York, New York
John Wayne Airport-Orange County, Santa Ana, California
Kansas City International, Kansas City, Missouri
La Guardia, New York, New York
Lambert-St. Louis International, St. Louis, Missouri
Laurence G. Hanscom Field, Bedford, Massachusetts
Long Beach/Daugherty Field, Long Beach, California
Los Angeles International, Los Angeles, California
Louis Armstrong New Orleans International, Metairie, Louisiana
McCarran International, Las Vegas, Nevada
Memphis International, Memphis, Tennessee
Metropolitan Oakland International, Oakland, California
Miami International, Miami, Florida
Minneapolis-St. Paul International/Wold-Chamberlain, Minneapolis, Minnesota
Nashville International, Nashville, Tennessee
New Castle, Wilmington, North Carolina
Newark Liberty International, Newark, New Jersey
Norman Y. Mineta San Jose International, San Jose, California
North Las Vegas, Las Vegas, Nevada
Orlando International, Orlando, Florida
Orlando Sanford International, Sanford, Florida
Palm Beach International, West Palm Beach, Florida
Philadelphia International, Philadelphia, Pennsylvania
Phoenix Sky Harbor International, Phoenix, Arizona
Phoenix-Mesa Gateway, Mesa, Arizona
Pittsburgh International, Pittsburgh, Pennsylvania
Port Columbus International, Columbus, Ohio
Portland International, Portland, Oregon
Rickenbacker International, Columbus, Ohio
Ronald Reagan Washington National, Arlington, Virginia
Sacramento International, Sacramento, California
Salt Lake City International, Salt Lake City, Utah
San Antonio International, San Antonio, Texas
San Diego International, San Diego, California
San Francisco International, San Francisco, California
Seattle-Tacoma International, Seattle, Washington
St. Augustine, Saint Augustine, Florida
St. Petersburg-Clearwater International, Clearwater, Florida
Tampa International, Tampa, Florida
Teterboro, Teterboro, New Jersey
Trenton Mercer, Trenton, New Jersey
Washington Dulles International, Dulles International Airport, Washington, D.C.
Will Rogers World, Oklahoma City, Oklahoma
William P. Hobby, Houston, Texas

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