Content Providers Like Comcast’s Online Play
July 14, 2009It looks like Comcast’s plans to expand availability of its video content to the web is gaining more fans, and fans who count — namely the networks and broadcasters who put out the kind of content folks want to watch.
As Chris Albrecht notes over at NewTeeVee, CBS and a host of others have signed on to Comcast’s OnDemand Online (or TV Everywhere) idea, making the service more compelling even before it really launches. As we noted earlier, the combination of a vetted online way to watch the cable content you already pay for may be worth its weight in gold to Comcast as a customer-retention scheme. Throw in some low-cost WiMax as an access method and video everywhere starts to sound like an attractive possibility — which means of course here in California we will eventually have to pass a law that prohibits live streaming while driving.
But for content owners and service providers, that will be a good problem to have to solve.
Posted by Paul