Why Astroturf? Because it Works
August 14, 2008Great stuff from Declan McCullagh today over at C/Net, in a post where he skewers the ongoing fake-newspaper-editorial efforts of Comcast and others in the net neutrality debate. In case you’re not up to speed on this tactic, it’s a time-honored practice in D.C. — big lobbying money fueling so-called “grassroots” outlets who spew the company line in op-eds that never reveal the writers’ true source of information and cash.
As McCullagh points out with links, the practice works — mainly because a big bunch of journalists and bloggers are too lazy to care, and instead just snarf up whatever press release or “official” sounding thing they see, and turn it into a quick story or post. This sad example (about a supposedly grassroots group asking Congress to investigate the Yahoo-Google search deal) that McCullagh found shows that there are still too few like Declan who are willing to dig behind the scenes, and too many who rubber-stamp officious sounding material without a second glance.
Of course, that is what the astroturf sponsors are counting on. And while we do sense a softening in the net neutrality debate and more acts of cooperation, that doesn’t mean the astroturfing will end. Not as long as there are lazy folks on the front end and shills on the back end to keep the astroturf train running.
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Net Neutrality, Policy | Tagged: Astroturf, Comcast, FCC, Google, Net Neutrality | 
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Posted by Paul
