Sidecut Reports

We are happy to make our latest report, the $4.95 Clearwire NTK report, available on Scribd! Follow the links below to purchase from Scribd if that is your preferred data-downloading arena.

Clearwire_NTK

Pardon the press-release tenor of our previous post, but we did want to put the news out there before explaining some of the inside-baseball decisions that prompted us here at Sidecut to radically reduce the price we charge for our industry reports.

While we’ve received many compliments for our research reports (including many requests to post our views elsewhere on the Internet), finding a pricing model that fits both the economic times affecting our readers and a sensible business model for ourselves has been a work in progress. The tipping point toward what we are calling our new “right-sized, right-priced research” was when we made two of our reports available for free — resulting in hundreds of downloads and a much larger audience for our news reporting and analysis of the U.S. WiMax market, public policy, and the general telecommunications and Internet industries.

The favorable response to our no-price option was just part of a growing realization that the traditional analyst/research business model — where you charge a selected audience a premium of thousands of dollars for timely, focused research in their specific field of interest — may be heading down the same dwindling-returns path as other traditional media businesses. At least for a smaller operation like Sidecut Reports, it seems to make sense to use our speed, agility and low overhead to produce reports that add more value than any typical collection of similar blog posts, while at the same time making our information and analysis available to a much wider audience by pricing it like the kind of information one might purchase for their Kindle bookreader or iPhone.

So welcome to the world of five-buck reports!

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Welcome to the June, 2009 installment of our “Clearwire Need To Know,” or Clearwire NTK, Research Series. The NTK Series provides quarterly updates on all things related to Clearwire Corp.’s nascent WiMax services, including market launches, pricing schemes, WiMax device availability and recent business deals from the company building a nationwide WiMax network.

The Clearwire NTK reports are designed to give anyone interested in Clearwire the most thorough and up-to-date package of news, analysis and short-term outlooks available, in a format designed for easy reading. Much more comprehensive than short blog posts — and much more timely and economic than thousand-dollar traditional analyst reports — our Clearwire NTK reports are “right-sized research” for busy professionals who want to stay as current as possible on all things Clearwire. If you are interested in Clearwire, here is everything you NEED TO KNOW, ready for you to order and download directly from our site.

Topping out at just over 3,000 words — like those good old feature stories that most tech publishers don’t have the space or author experience to provide any more, each of our Clearwire NTK reports are available in form factors designed for your convenience, from PDF downloads for your desktop, laptop or netbook, or in formats suitable for reading on your Kindle bookreader or iPhone.

All NTK reports will be priced at just $4.95 — that’s no typo, but yes, Four dollars and ninety-five cents. So for less than the price of a beer at a baseball game, anyone interested in Clearwire — from investors to partners to resellers, competitors and most importantly, end users — can have the right information you need, right now, at the right price. Order your report now!

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For those of you who want our timely analysis in a portable fashion, you can now sign up for the Sidecut Reports blog on Amazon’s Kindle!

Here’s the link to the Amazon store page. Look for more Kindle/iPhone fun from Sidecut soon…

If you are looking for more in-depth analysis and reporting on what 2009 holds for the new Clearwire Corp. (NASDAQ: CLWR) and its nationwide WiMax network plans, you need to sign up for our WiMax Focus research service, where a deep look at Clearwire’s 2009 outlook is front and center as our first monthly report.

Sorry for the sales-y tone of this post, but there’s no other way to tell you what you are missing by not subscribing. For less than the cost of a few lattes a week, you could be overcaffeinated on the latest and greatest WiMax info, starting with our January report (which has actually been available to subscribers for three weeks now).

In this month’s report, we offer readers:
– a full breakdown of the 2008 Clearwire/Sprint merger closing
– analysis of some of Clearwire’s early marketing stumbles
– predictions on what markets it needs to launch next, and how soon
– thoughts on WiMax device availability and how that affects Clearwire’s chances

We also offer a long Q&A with Clearwire chief strategy officer Scott Richardson and Intel WiMax marketing director Julie Coppernoll, and a by-the-numbers breakdown of the big markets (like New York and Los Angeles) that Clearwire is already setting its sights on. In short, if Clearwire’s plans matter to you as a consumer, partner or potential competitor, subscribing to our service will give you an informational lead as 2009 gets underway.

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