Now where have we heard that before? The Wall Street Journal today just noticed something Sidecut Reports readers have known for months now — that Verizon’s 4G LTE network isn’t exactly drawing sellout crowds of customers.
I kid you not. Have a Barnes & Noble Nook and are looking for some LTE content to peruse? All you need to do is hit the Nook Bookstore and type “Sidecut LTE” in the search field and you will find us there, ready to fill your noggin with news and analysis with our 4G LTE Market Report for January, 2012.
Today’s news about Verizon selling 1.6 million 4G LTE phones is anticipated and explained in the report — for $2.99 put it in your Nook, it’s like a book, you can share it in a box with a fox. No rhymes, just a lot of reason. And I am outta here before I defile the memory of Dr. Seuss any further.
(Our thanks to the folks at Lulu for their e-book distribution system. Thumbs up from Sidecut Reports!)
Editor’s note: The following is an excerpt from our most recent Sidecut Report, The Mobile Data Explosion, an in-depth look at the reasons behind the recent surge in wireless data usage, and where devices, networks and service plan charges are headed in the near future. The following excerpt takes a look at the reasons behind the recent surge of data usage, and why it caught even the biggest service providers by surprise. (To download your free copy of the report, click here.)
WHY IT HAPPENED NOW
How did such a shift in data usage catch an experienced provider like AT&T so unaware? Part of the blame might be the fact that there was a sort of perfect storm hitting the mobile data arena the past few years, radical shifts that might have been manageable had they happened alone — but hard to predict or plan for when they happened all at once. The introduction of “superphones” like the iPhone, combined with faster wireless broadband speeds and new addictive applications like Facebook and Twitter gave people the ability and reason to increase data use rapidly — far beyond than what had ever been seen before.
“AT&T is managing [wireless data] volumes no one else has experienced,” CTO John Donovan told the Wall Street Journal in an interview regarding the stress caused by the iPhone.
Why did the iPhone change the wireless data game so radically? When it was first made available to the public in June of 2007, the most paradigm-shifting thing about the iPhone was its touchscreen interface, an innovation that eliminated keyboard buttons in favor of a screen that was immediately much larger and sharper than that of any previous handheld device.
While the touchscreen was in and of itself a cool toy — making its users easily identifiable as iPhone owners with their telltale finger swipes — the combination of a larger screen size and an advanced browser was the real game-changer, providing for the first time an interface that could mimic a full-page website with enough clarity to make iPhone-version applications immediately understandable.